b'Vissers Aardbeiplanten, the Plant Innovators!Breeding of strawberry varietiesVissers has been researching new strawberry varieties that are interesting for professional growers in Oud Gastel for years. Breeder is Albert Konings. Breeding strawberry varieties is a time-consuming activity. First, the father and mother must be determined on the basis of a profile. The profile depends on a list of wishes that people would like to see reflected in the new variety. Think of harvest time, fruit characteristics, disease susceptibility, etc.The cross is made and the pollinated plants are separated from others, whereby pollination by foreign varieties must be prevented. The seed of the pollinated fruit is sown and each plant is a new variety. These must be planted and selected intensively. The trick is to distinguish the good from the bad.The selected varieties are then propagated and assessed again. Only the best strawberry varieties remain in this way. It often happens that no seedling stands up to the test of criticism. The entire process takes at least ten years.Even then it happens that a selected variety does not have all expectations. Varieties come and go over the years. This catalog describes some of the varieties launched by Vissers. There are continuously new varieties that are assessed, partly on the farm itself and partly by growers who match the profile of the variety in question.4'